Company profile
1.Company development history, scale, market
Pingding Yingyu Ceramics Co., Ltd. was established in 1986. After more than thirty years of development, it has become a well-known ceramic enterprise in China, with 8 production lines. The main products include high-end lead-free bone china, Jing porcelain, lithium porcelain, health antibacterial functional porcelain, daily-use fine porcelain, purple clay, and seven categories of over 7,000 varieties of arts and crafts porcelain. The company started export business in 1996, obtained self-operated import and export rights in 1998, and received the certification for production plants of daily-use ceramics exported to the United States in 1999. The products are mainly exported to more than 40 countries and regions including Europe, America, Asia, and Africa. Major international clients include Gibson, Walmart, Costco, Lifetime, Macys from the United States, Narumi from Japan, Sovereign and Gluckstein Home from Canada, Royal Worcester from the UK, Tchibo and Vivre from Germany, Max and Heritage from Australia, Hankook from South Korea, and Oman Air from Oman.
The company currently has 1,100 employees. In 2014, it was recognized as a provincial foreign trade and economic enterprise demonstration base, and in 2015, it was recognized as a key cultural export enterprise in Shanxi Province, making it one of the larger export-oriented ceramic production enterprises in Shanxi Province. It was recognized as a high-tech enterprise in 2015.
2. Focus on research and development investment, continuously innovate products
The company has always emphasized investment in technology, with more than 5% of total revenue spent on R&D for new products each year. Currently, it holds 6 invention patents and over 30 utility model and design patents in the fields of bone china, magnesium porcelain, and heat-resistant porcelain. In 2020, it completed the development of antibacterial reinforced bone china, antibacterial magnesium porcelain, health heat-resistant porcelain, and easy-to-clean ivory porcelain, which passed project identification, and applied for 5 national invention patents. With the gradual production of these projects, new products will bring new markets and benefits to the company, contributing to the transformation and upgrading of China's ceramic industry and enhancing China's position in the international ceramic industry.